Nielsen and Meredith Corporation renew multi-year agreement for local television audience measurement


NEW YORK, August 10, 2021 / PRNewswire / – Nielsen (NYSE: NLSN) and Meredith Corporation (NYSE: MDP) today announced that they have entered into a multi-year renewal agreement for Nielsen Local TV ratings. The agreement includes a range of audience measurement and analytics services across all Meredith’s local stations, including Nielsen Scarborough. Nielsen Scarborough will provide detailed data on consumer behavior across more than 2,000 categories regarding local shopping, product purchasing, lifestyle and media use to donate Meredith a comprehensive consumer view of the local market.

“We are delighted to continue our long-standing relationship with Meredith Broadcast Group,” said Catherine Herkovie, Managing Director, Executive Vice President, Nielsen Local TV. “Meredith continues to be a leader for local advertisers seeking innovative solutions to reach key audiences. Our alliance with Meredith will leverage Nielsen’s unique suite of measurement services to establish a cross-platform currency to pursue its business strategies. We are committed to working actively with Meredith to ensure the business has the tools it needs to achieve its business goals and deliver value and results to advertisers. “

“We are delighted to continue our relationship with Nielsen as a trusted business partner,” said Doug Lowe, Executive Vice President, Broadcast Group, for Meredith Corporation. “Nielsen’s ability to provide verified viewing and consumption data will further support our company-wide commitment to best serve local and national advertising customers. We look forward to our continued success with Nielsen.

Nielsen’s industry-leading local television metric includes traditional cable, satellite and over-the-air (OTA) viewers, as well as the growing number of viewers accessing linear streams of content broadcast through virtual providers. The combination of Nielsen local television panels and return path data allows Meredith’s customers to confidently activate and measure local media buys. Nielsen reports viewing on all devices and is the only measurement company to provide direct measurement of people, including out-of-home incremental audiences (OOH) in select markets via Nielsen’s proprietary Portable People Meter (PPM).

Meredith’s Local Media Group comprises 17 television stations reaching 11 percent of US homes. Meredith’s The portfolio is focused on large, fast growing markets, with seven stations in the country’s Top 25 and 13 in the Top 50 markets. Meredith’s the stations produce approximately 700 hours of local news and entertainment content each week and operate leading local digital destinations.

Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company providing a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen provides its customers and partners with simple solutions to complex questions and maximizes the value of their investments and growth strategies. It is the only company able to offer a deduplicated cross-media audience measurement. Audience is everything (TM) for Nielsen and its customers, and Nielsen is committed to making every voice count.

An S&P 500 company, Nielsen provides measurement and analysis services in nearly 60 countries. Learn more about Where and connect with us on Twitter, LinkedIn, Facebook and Instagram.

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