Long-term growth of the antivirus software market: Symantec, McAfee, Trend Micro, Fortinet


The study on the Global Antivirus Software Market describes how the technology industry is changing and how the major and emerging players in the industry are responding to the long-term opportunities and short-term challenges they are facing. One of the major attractions of the antivirus software industry is its growth rate. Many major tech players – including Symantec, McAfee, Trend Micro, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Tencent, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile & AhnLab etc.

Antivirus software detects, prevents and removes malicious programs. It allows real-time scanning of system memory, operating system and files using signature-based detection methods, heuristic detection methods and rootkit detection tools to prevent computers to be infected with malware. With the increased use of the Internet, the risk of malware attacks is high. Although antivirus software cannot protect the system against all types of malware attacks, it can prevent a significant level of intrusions using real-time scanning.

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Key Highlights of the Global Antivirus Software Market Report

1) Why would this market research be beneficial?
– The study guides antivirus software companies in strategic planning to ensure they realize and drive business value from their growth strategy plans.

2) How is the scope of the study defined?
– Antivirus software market is made up of different types of product/service offerings, each with its own business models and technology. They understand:

Type: PC & Phone & PAD;
Application: Individual Users, Enterprise Users, Government Users and Other Users;

** Further market breakdown/segmentation can be provided; subject to data availability and feasibility.

3) Why would the Global Antivirus Software Market define a new growth cycle?
– The analysis indicates that antivirus software companies that continued to invest in new products and services, including through acquisitions, experienced sustainable growth, while those with slower R&D investment growth became stagnant. Tech companies with annual R&D growth above 20% outperformed their peer group in terms of revenue growth.

Research shows that global antivirus software companies have increased their R&D spending and accelerated mergers and acquisitions. The industry has one of the fastest cycles of innovation studied in the industry/applications such as individual users, enterprise users, government users and other users. To realize the value they want, companies like Symantec, McAfee, Trend Micro, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Tencent, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile & AhnLab, etc. must continually assess their governance, risk and control, infrastructure and talent to align planned growth strategies with their operating business models.

To understand the global Antivirus Software market dynamics, the market research is analyzed across major geographical regions/countries

– North America: United States, Canada and Mexico
– South and Central America: Argentina, Chile, Brazil and others
– Middle East and Africa: Saudi Arabia, United Arab Emirates, Israel, Turkey, Egypt, South Africa and rest of MEA.
– Europe: United Kingdom, France, Italy, Germany, Spain, BeNeLux, Russia, NORDIC countries and rest of Europe.
– Asia-Pacific: India, China, Japan, South Korea, Indonesia, Thailand, Singapore, Australia and rest of APAC.

Significant Years in the Global Antivirus Software Market Research Prominent trends in the Global Antivirus Software Market using final data for 2019 and previous years and quarterly or annual reports for 2021. In general, the years considered in the study i.e. year baseline 2021, historical data considered as 2017-2021 and forecast period is 2022-2027.

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The Antivirus Software study is perfectly designed with a blend of statistically relevant quantitative industry data coupled with insightful qualitative commentary and analysis from industry experts and consultants. To determine a deeper view; The Antivirus Software market size by key business segments and applications for each of the regions/countries listed above is provided along with a competitive landscape that includes comparative market share analysis by players (USD M) (2019 -2021E) and Antivirus Software industry market concentration rate in 2022.

Detailed company profiles for 15+ leading and emerging Antivirus Software players covering 3 years’ financial history, SWOT analysis and other vital information like legal name, website, registered office, % market share and position, distribution and marketing channels and latest developments.

Driving and sustaining growth continues to be a priority for tech boards, CXOs and investors. Antivirus software companies and the service chain that supports them face profound business challenges, primarily due to three factors:

1. The explosive pace at which competitors and the antivirus software industry are growing.
2. The amount of growth that is driven by innovation in technologies, value propositions, products and services.
3. The rate at which innovations need to be delivered to drive the growth of the Antivirus Software market.

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