GITEX a key platform to showcase technology, cybersecurity and innovations: Alodah


GITEX has remained a milestone for technology and cybersecurity, bringing together industry professionals, decision makers and leading organizations to transform the way we use today’s innovations. It allows us to get a glimpse of what’s to come and how we live, work and operate in the future, said Rasheed Alodah, Trend Micro Country Manager at KSA, during a recent session of questions answers. Here are the excerpts:

Q: How important is a platform like GITEX to Trend Micro and the cybersecurity industry?

A: GITEX has remained a milestone for technology and cybersecurity, bringing together industry professionals, decision makers and leading organizations to transform the way we use today’s innovations. It allows us to get a glimpse of what’s to come and how we live, work and operate in the future.

A platform of this scale provides us with the opportunity to exchange best practices, ideas, innovations and allows us to significantly increase awareness of cybersecurity, as well as strategies that organizations can leverage to achieve their ambitions. digital.

Across the Kingdom and region, businesses must constantly protect their digital assets, networks and overall infrastructure against growing attacks from ransomware and advanced persistent threats, and continuously monitor for increased vulnerabilities as the attack surface current continues to expand.

This makes GITEX the perfect opportunity for businesses to gain critical insights and prepare for the future of technology advancements and adoption with Trend Micro’s industry-leading, robust, and cutting-edge cybersecurity technology.

Organizations can be empowered to accelerate their digital ambitions by leveraging cybersecurity awareness, reassessing strategies, and adopting solutions that improve their security posture.

Q: GITEX 2022 is entering the next digital universe. Besides protecting digital experiences, what is the impact of cybersecurity on business growth in Saudi Arabia?

A: Organizations in the country have faced numerous cybersecurity challenges that have had a significant impact on business expansion and created barriers to growth over the past couple of years.

New technologies that have helped people maintain their efficiency and productivity, through remote and hybrid working, have unfortunately created several vulnerabilities, which has opened the doors to an increasing number of cyber threats.

Fortunately, today’s threat landscape has faced a shrewd approach to bolster cybersecurity strategies.

With actionable insights and the adoption of multi-layered solutions that can dramatically improve protection and business flow, getting businesses back on track has been critical.

Moreover, these improvements have enabled companies to successfully implement new digital transformation projects. In fact, global spending on digital transformation projects will reach $2.8 trillion by 2025.

As mentioned, organizations continue to create a safe environment for remote and hybrid workplaces, which will require additional investment and protection to make it easier for businesses to operate in the modern digital age.

Using advanced security innovations, businesses can also securely adopt practices that deliver agility through cloud-based systems and the online exchange of critical information and transactions.

Today’s risks and threats affect both large enterprises and SMEs across the country. Small businesses are the backbone of the economy and their priorities are to maintain steady growth with the best strategies and protections.

If proper cybersecurity procedures are not in place, small businesses will struggle to grow their business. Sensitive corporate data, as well as financial and customer information, will continue to be targeted by cybercriminals with older or newer attack methods.

As the Trend Micro Midyear Report 2022 points out, new ransomware groups primarily target small businesses with up to 200 employees and medium-sized businesses with up to 1,000 employees.

Today’s cybersecurity resource standards are essential for an organization’s growth, as they help businesses scale, protect digital operations from sophisticated cybercrimes, and encourage the use of more IoT devices and other advanced technologies capable of streamlining supply chains.

Q: How is the threat landscape evolving in Saudi Arabia?

A: As reported in the latest Semi-Annual Cybersecurity Report 2022, Trend Micro’s solutions have protected organizations in the Kingdom by detecting and blocking more than 28 million email threats, nearly 14 million malware attacks and nearly 6 million attack URL victims.

If you compare this to the global figures, it is clear that the country has built resilience by securing its infrastructure, and this is due to proactive planning to build its digital capabilities.

Globally, our solutions protected organizations against more than 63 billion threats in 2022, a 52% increase over 2021.

It is a pleasure to see organizations in the Kingdom continue to build resilience and overcome modern and sophisticated cyberattacks with the latest and most powerful cybersecurity solutions from Trend Micro.

Q: What kind of cyber threats do organizations need to be aware of in today’s digital age?

A: In Saudi Arabia, security teams will need to remain vigilant against ransomware-as-a-service (RaaS) and malware-as-a-service (MaaS) threats.

These threats have increased over the past few months with additional ongoing battles with cryptomining and potential threats from new digital experiences like the Metaverse.

Businesses across the country will need to adopt robust security solutions that are critical to maintaining productivity levels and creating a clear path to accelerated growth.

Additionally, cyber warfare has grabbed headlines around the world, reaching an unexpected level of prominence in today’s world of hyper-connected critical infrastructure.

From inflation to supply chain issues, preparation is crucial as the attack surface continues to expand and it is more difficult to mitigate risk due to the rapidly changing threat landscape.

Q: With the rapid adoption of advanced technologies by businesses across the country, what are the key security challenges they will need to overcome in the future?

A: Throughout 2022, there has been an increase in cloud threats, more sophisticated ransomware threats, malicious actors repurposing old vulnerabilities and exploiting new ones, IoT threats, supply chain attacks and commodity attacks, where cloud-heavy small and medium enterprises are becoming increasingly easier to target.

The cloud remains a top priority for businesses across all industries as they continue to fully migrate to the cloud.

This creates opportunities for bad actors to take advantage of growing vulnerabilities and forces security teams to constantly monitor activities in the cloud, while bad actors bide their time in the stages of enterprise digitization.

According to the Trend Micro Security Predictions for 2022, spending on cloud services will reach $482 billion by the end of this year, a 54% increase from $313 billion in 2020.

And as IoT adoption increases and the hybrid workforce evolves, these critical areas will require solutions that provide intrusion prevention and detection systems, network forensics tools, and other enhanced detection and response (XDR) capabilities.

Challenges will always arise with the introduction of new digital experiences, such as the Metaverse, NFT risks, financial fraud, privacy breaches, and more.

The key to realizing the full potential of new technologies will be determined by how companies and communities prioritize cybersecurity practices and how every experience in the digital world should be considered at every step of the process.


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